Dental websites are a way to digitally market your practice through writing meaningful, catchy and latest content about the current trending topics related to dentistry. Not only writing content, but by emphasizing on all the services you provide in your dental practice can be a part of your website.Now just writing content and jotting down your appointments schedules isn't enough to be under the Google ranking list. One has to implement SEO strategies to make people ponder on your website. As far as dental practice is concerned, doing great treatments for existing patients is not going to help unless you start taking interest in the marketing aspect of it. Gaining more and more new patients should be the prioritized aim. And to achieve this aim, how you design your dental website is of very much importance. No one is going to read long bulky pages of explanation of how a dental health is of utmost importance in everyone's life, unless someone is really searching on the same subject on the internet. So keep your content short, SEO done on the entire article and not at least on the home page.
Home page of any dental website should be such that if a new patient stumbles upon it and makes up his mind to visit you or call you that same moment, he shouldn't keep browsing your home page just to get your contact details. Just make sure, it gets visible at the blink of an eye in bold letters so that it doesn't get skipped while eyeballing. Sometimes while searching for the contact details, the patient finds each second a pain to spend on your website just because he is literally waiting for it to get appeared immediately in front of his eyes.
Never project disease and cancer laden photographs of patients you have treated till now. It somehow disturbs the harmony of the patient looking for a potential dentist. To showcase your successfully treated patient's before and after treatment photos you can choose another page and for home page just reveal smiling and happy photos to keep up with the motivation of looking up to you as their future potential dentist.